Graduate Degrees
If you are creative, interested in human behavior, and a great communicator, consider a career in marketing.
The bachelor's in business management: marketing program at Minnesota School of Business-Rochester begins with an overview of all business operations, then continues with advanced studies in marketing. In addition to strong marketing skills, you will learn the relationship of marketing to other business sectors.
Do you have business experience or credits from another college? Call us at 888-662-8772 and ask about credit for prior learning.
Courses in the marketing focus
Our marketing focus was developed in consultation with industry leaders. You will learn how to promote an organization's brand, build a customer base, develop an effective marketing campaign. Coursework includes the following topics:
- Marketing strategy
- Consumer behavior
- Advertising and promotion
- Sales management
- Internet marketing
- Marketing research
- Finance
- Entrepreneurship
All courses in the program are offered through our online university as well as on our Rochester campus.
Careers in marketing
Every type of organization—corporation, non-profit, government agency, small business—needs to get its message out and grow its customer base. Your bachelor's degree will prepare you, as a corporate employee or member of an independent agency, to enter the field in and prepare for professional growth.
Earn a degree and prepare for a great career in marketing. Contact college admissions at our Rochester, MN, campus for information or assistance.